Gay Couple with their Daughter

parental leave

Paid leave for the birth, adoption, or acceptance of

foster placement of a child that is separate from vacation

or sick leave.

benefit to employers

  • Increases or does not decrease productivity

  • Improves recruitment

  • Increases likelihood that new mothers will come back to work (and to same employer) and stay employed

  • Increases likelihood that new fathers will stay employed

  • Reduces turnover costs through increased retention

  • Improves morale and job satisfaction

benefits to families

  • Improves family incomes

  • Increases initiation and length of breastfeeding

  • Decreases maternal depression and stress
    Increases paternal engagement in caregiving


  • Increases job satisfaction
    Builds healthier parent-child relationships
    Reduces wage gap between women and men


  • Reduces wage gap between mothers and childless women

  • Reduces stigma of taking leave

  • Increases gender equality

  • Workers are more likely to remain in the workforce, increasing family economic security


case study: Goff Public

Paid maternity leave critical to employee retention and company’s whole-person approach

When Madeleine Rush was first pregnant, she was a little anxious about telling her supervisor. The Goff Public senior account manager worried about the impact on her colleagues at the growing 20-person public relations and public affairs firm. Those fears quickly disappeared: her news was met with resounding enthusiasm. 


“Our humanity is important at Goff Public, and having babies is part of the journey,” said Rush. “Everyone was so supportive of my pregnancy; the work came second.” 


Goff Public offers 12 weeks paid maternity leave based on the employee returning in the same capacity they left (i.e., full-time prior, full-time upon return). In 2012, Goff Public introduced two weeks of paid paternity leave. The company’s team approach to client service means there’s always someone to cover for leaves and vacations, so employees can truly disconnect. 


“At Goff Public, our employees are our business,” said CFO/COO Heidi Larson. “They are at their best when their whole lives are in sync, personally and professionally. Getting new parents off on the right track by giving them time to care for their babies — without financial and work pressures — is critical to creating healthy families and healthy employees.”


Rush didn’t know what to expect when her first child was born in 2018. She was thrilled and relieved to have 12 uninterrupted weeks of time with her daughter, Penny. Paid leave meant she didn’t have to worry about any reduction in pay. When her son Jack was born in January 2021, Rush again appreciated the paid leave and her colleagues’ support. 

Location:        St. Paul, Minn.

Employees:    20
Industry:         Public Relations and Public Affairs

Sample Policy

This policy sample is ready to be tailored to your company’s needs and should be considered a starting point for setting up your employment policies.

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